Press Release – 2013 Recognition Survey


Santa Cruz, California (Press Release) June 13, 2013

The 2013 Recognition Survey

Meaningful Recognition Costs Nothing

Results of the 2013 Recognition Survey found that 70 percent of meaningful recognition costs nothing! Other surveys ask employees what forms of recognition they would like to receive. The results often show a preference for cash awards. This survey take a different perspective and ask respondents to analyze recognition they received previously and found meaningful. The results show that true recognition preferences have little to do with rewards.

Cindy Ventrice, author of Make Their Day! Employee Recognition That Works states, “Since our last survey exploring the components of meaningful recognition, fewer tangible awards are listed as part of these experiences. Intangibles are playing a much more significant role than they were a few years ago.”

Who provides meaningful recognition?

Managers, supervisors, and leads provide 45 percent of meaningful recognition, more  than any other source. In a survey completed in 2007 we found managers provided 71 percent of recognition that respondents found meaningful. It appears that the difference is most likely due to changing workplace dynamics rather than the influx of younger workers. In fact, younger workers have a greater appreciation for recognition from the manager  than other age group. For employees 25 and under, 76 percent of meaningful recognition currently comes from managers, supervisors, and leads.

This study reveals several other trends:

  • There has been an increase in intangible rewards as part of a memorable recognition experience (opportunity, status, virtual rewards) and a decrease in tangible awards (cash/equivalent, gifts).
  • Meaningful recognition in more likely to be delivered one to one rather than in front of peers.
  • Over half of respondents still say meaningful recognition was initially delivered face to face rather than by phone, mailed/shipped, or delivered virtually (through email, instant message, social media, text, or within an application).

Over 1200 respondents participated in the survey . Demographic information was captured for industry, age, years in the workforce, and role within the organization.

Cindy Ventrice is the author of the best-selling book Make Their Day! Employee Recognition That Works. She has completed numerous studies to help organizations improve recognition satisfaction. She is a popular speaker for both conferences and corporate events.

Contact: Cindy Ventrice


A complete report of the studies results is available. This report includes 18 pages of analysis as well as complete statistics. $19.95

Contact Cindy Ventrice for your press copy.