When starting up a new practice it is incredibly important to utilise dental SEO to ensure that your website is amongst the best. You do not want to settle for page two of the results pages or lose future patients’ interest before they have got past your homepage, so if you are not confident that you can optimise your website for search engines then it may be a good idea to consider hiring a professional to do it for you. One of the most important things today is that your website is mobile friendly. One in two people use their mobile devices to search the internet and they expect loading speeds to be quick. People do not have the time to wait around for ages for pages to load like they used to. Instead, they expect every page to load within three seconds and for every aspect to work efficiently. If it doesn’t, they are likely to turn to one of your local competitors and become their loyal patient instead.
Adapting to mobile technology
Years ago before the existence of smartphones, an ad in a newspaper and word of mouth advertising was enough to keep a practice thriving. However, with an increase in the amount of practices that are around it has become vital to ensure that your practice stands out from the rest. Standing out also means keeping up, and keeping up with technology means embracing the importance of smartphones and their ability to access your practice’s website. Around fifty percent of people are using their mobile devices when searching online, so not having a mobile friendly website is a risky situation for your practice to be in if you wish to maintain peoples’ interest once they arrive on your site. How much effort it takes to find your contact details is also important, and including a click-to-call feature will increase the amount of people that contact your practice, as they do not have to sift through lots of information or wait for several webpages to load to find your phone number.
Don’t let your competitor steal your future patients
Unfortunately your practice is not the only one with a website that is trying to secure a number one spot on the search engine’s results page. This is why it is so important that your website is mobile friendly as well as at the top of the results pages, as forty percent of people will leave your website straight away if it is not optimised for mobile use and visit one of your competitors instead. In addition to this, if people are not satisfied with the quality of your website they are fifty-seven percent less likely to recommend you to their friends or relatives, which means any word of mouth advertising that your website could lead to is dramatically impacted by whether your website is mobile friendly or not. If you are not sure about what is involved when it comes to transforming your website into a mobile friendly one then it is a good idea to hire a professional, as anything that goes wrong with your website could decrease the amount of new patients that you get coming through the doors of your practice.
